What is programmatic and why should you care?

Programmatic advertising is a term used in digital marketing that describes the fast-growing computer-based automated buying, selling, placement, and optimization of digital advertising.

In contrast with traditional media buying, programmatic buying involves the use of software to purchase digital ads in real time. Its auction-based technology ensures efficiency and scale at a reduced advertising cost.

84% OF ALL DISPLAY MEDIA GOES TO PROGRAMMATIC ADVERTISING


Our programmatic consultants will provide strategy for ad tech stack development, header bidding integrations, wrapper selections, ...
Our ad operations consultants are experts in ad serving technology, ad trafficking, campaign management, reporting, client services, media planning, and much more.
Our yield experts will work to maximize overall performance by implementing optimization and working with vendors to utilize all they have to offer.

Our programmatic veterans will work with your team to customize training sessions for any level or department. We pride ourselves on the experience we have ...
Our consultants help our clients find success through the right strategy and products, aligned processes, integrated platforms, and data-driven insights.
Our analytics experts will provide holistic programmatic insights and reporting across all your media channels (open exchange, programmatic direct, social...)

We work

as an extension to

 your team