April 02, 2020
The Effects of Coronavirus on Travel and Tourism: How Will We Recover? Written by: Stephanie Bariatti, SMB Media Marketing Consultant The travel, tourism and hospitality industries have taken a massive blow due to the coronavirus outbreak. Will it be possible for these businesses to ever recover? How long will it take? Moreover, will we even want to travel, even when the threat of COVID-19 is low? There are more questions than answers at this point. The airlines, cruise lines, hotels,...

March 19, 2020
What Are Brands Doing to Help During the Coronavirus Pandemic? Written by: Stephanie Bariatti, SMB Media Marketing Consultant First and foremost, I just want to say that I hope everyone out there is staying safe and healthy. This is a stressful time for all of us in so many different ways, but I am choosing (aka trying my dang best) to remain patient, optimistic and hopeful for better days ahead. A lot has changed since I wrote last week. The situation with COVID-19 has drastically escalated. I...

March 12, 2020
The Effects of Coronavirus on Advertising: Brand Silence Written by: Stephanie Bariatti, SMB Media Marketing Consultant We all know the situation with coronavirus is changing by the day, by the hour even, but it has become clear that it’s effects will continue into the near future and possibly longer. Countless large-scale events have been cancelled, postponed or modified, including sporting events, religious gatherings, concerts, festivals and conferences. Schools are closing, workers are...

February 27, 2020
How to Keep Your Business Thriving During a Slow Season Written by: Stephanie Bariatti, SMB Media Marketing Consultant Nearly every business has a “slow season.” Maybe it’s the lazy days of summer. Maybe it’s the post-holiday slump. Or, maybe it’s around this current time of year – so close to spring, yet not close enough. No matter what time of year you struggle with, it doesn’t have to be a down time for your business. It is the perfect opportunity to reorganize, refocus and...

February 20, 2020
Takeaways from the 2019 Holiday Shopping Season Written by: Stephanie Bariatti, SMB Media Marketing Consultant The 2019 holiday shopping season already seems like a distant memory. But, we promised we’d give you an update on all the facts and figures after the final data was in. So, here it is! Let’s start with the overall numbers. Total retail spending was up 3.7% from 2018 to $1.007 trillion, marking the first-ever trillion-dollar holiday season. It is encouraging to see this kind of...

February 13, 2020
No More Cookies in the Cookie Jar Written by: Stephanie Bariatti, SMB Media Marketing Consultant By now, everyone in the digital advertising industry has heard the news: Cookies are crumbling. In January, Google announced that is would remove third-party cookies from its Chrome browser. Over the next two years, Google will phase out all support for cookies, while developing new ways to address the “needs of users, publishers, and advertisers.” This move comes amid other big changes in the...

February 06, 2020
Gotta Love These Valentine's Day Marketing Ideas Written by: Stephanie Bariatti, SMB Media Marketing Consultant I’ve always been a big fan of Valentine’s Day. I just think it’s sweet. Yes, I know there are lots of you who hate this day with every fiber of your being, and I get it. I really do. It can be totally over the top, mushy-gushy and quite frankly, gag-inducing. It can also make single people feel like they have no reason to take part in the festivities. And some of you might...

January 30, 2020
CES 2020: What Happened at the World’s Biggest Tech Show? Written by: Stephanie Bariatti, SMB Media Marketing Consultant Earlier in January, thousands of people flocked to Las Vegas for the annual CES convention – the Consumer Electronics Show. Each year, techies highly await this show to get a glimpse of what exciting new products are on the horizon. This year’s show did not disappoint, as there was no shortage of cool, futuristic prototypes and gadgets to feast your eyes on. The list is...

January 23, 2020
Here's What to Expect for Super Bowl LIV Written by: Stephanie Bariatti, SMB Media Marketing Consultant The Super Bowl may be the biggest event of the year for sports fans, but for the advertising industry, it is the Holy Grail. In today’s world of streaming and DVRs, what other telecast actually has people tuning in to actually watch the commercials? Am I right? When Super Bowl LIV airs on Sunday, February 2 on FOX, we’re sure to see some old standbys and some newcomers, some crowd...

January 16, 2020
3 Trends to Watch in 2020 Written by: Stephanie Bariatti, SMB Media Marketing Consultant It seems like just yesterday that we were making our predictions for digital advertising in 2019. Yet, a whole year has passed and here we are again, trying to figure out what areas we should focus on for the new year. Many of the trends that we spoke about last year are still hot and continuing to grow. And we hear about them a lot. These include voice search, video, AI, influencers and privacy concerns....

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