December 11, 2019
Black Friday/Cyber Week Recap Written by: Stephanie Bariatti, SMB Media Marketing Consultant Just before the kick-off on Thanksgiving, we wrote about the big, bold predictions experts were making about this year’s holiday shopping season. We were seeing estimates reaching $1 trillion for the first time ever. And ecommerce spending was expected to rise 13.2% to $135.35 billion. Now that the dust has settled on Black Friday and Cyber Week and we are halfway through the season, let’s check in...

December 04, 2019
Part 2: Why Should You Care About Direct Reader Revenue? Written by: Celia Wu, COO of XeePay for News This is the second of a multi-part series on direct reader revenue and the news media. Part 2 In the first part of this series, “Why should you care about direct reader revenue?”, we looked at the current state of digital advertising and digital news. It is not a pretty picture for digital news, with the duopoly of Google and Facebook taking nearly half of all digital ad revenue globally,...

November 21, 2019
3 Things to Know About the Holiday Shopping Season Written by: Stephanie Bariatti, SMB Media Marketing Consultant Though we’ve yet to celebrate Thanksgiving, I think it’s fair to say that the holiday shopping season is already in full swing. Retailers were stocking their shelves with holiday items even before Halloween was over. Traditionally, the timeframe before Thanksgiving and Christmas is thought of as the “holiday season.” With Thanksgiving falling late on November 28th this year,...

October 30, 2019
Political Advertising Strategies Written by: Stephanie Bariatti, SMB Media Marketing Consultant In our previous blog article, we spoke about the massive amount of ad spending predicted for the 2020 elections. Experts are guessing that more money will be spent on these campaigns than ever before. This week, we take a look at the best strategies political marketers should and could be using to turn their dollars into votes. Though research shows that traditional advertising, like broadcast TV and...

October 17, 2019
Record-Breaking Spending Expected for 2020 Elections Written by: Stephanie Bariatti, SMB Media Marketing Consultant 2019 may be somewhat of an off-year for elections, but 2020 is shaping up to feature one of the most hotly contested Presidential races in US history. Fierce competition is also expected in several states’ gubernatorial, senatorial and congressional races. The world of politics is going to be buzzing, starting with the Democratic primaries in the first half of the year. And what...

September 05, 2019
Why Should You Care About Direct Reader Revenue? Written by: Celia Wu, COO of XeePay for News This is the first of a multi-part series on direct reader revenue and the news media. This first part looks at the state of digital advertising for news publishers. Digital advertising continues to soar, overtaking non-digital advertising in 2017, per the Pew Research Center’s 2018 report. According to the Internet Advertising Bureau, digital advertising in the U.S. grew to $107.5 billion in 2018, up...

August 29, 2019
What’s Happening With Amazon’s Advertising Business? Written by: Stephanie Bariatti, SMB Media Marketing Consultant Just when it seems like Amazon can’t get any bigger, the e-commerce giant finds a way to become even more profitable. Love it or hate it, there’s no denying Amazon’s power player status. In Q2, Amazon saw its revenue rise 20% year over year, to $63.4 billion. Most of this growth is due to the rollout of one-day shipping and subscription services. However, Amazon’s...

August 15, 2019
Who Are the Real Influencers and Why Do They Matter So Much? Written by: Stephanie Bariatti, SMB Media Marketing Consultant We are all hyper aware of the power of social media in the marketing world. However, with so much focus on celebrities and social influencers with mass followings, we may be losing sight of the real “influencers” on social media. The most important key to reaching your target audience may actually be family and friends. Many brands, both large and small, have been...

August 08, 2019
Cross Generational Marketing Written by: Stephanie Bariatti, SMB Media Marketing Consultant In today’s world people are living longer than ever. And at the other end of the spectrum, younger folks have more spending power at an earlier age. For marketers, this creates somewhat of a double-edged sword. On one hand, there are more potential customers out there. On the other hand, there are more generations present in the population, each with their own preferences and spending habits. Is there...

August 01, 2019
Influencer Marketing 101 Written by: Emily King, Sales Director, CLEVER As Influencer Marketing continues to grow exponentially with significant momentum, it is nearly inevitable for clients to think about it as an approach to their overall sales and marketing strategy. Before they begin, they usually have questions like, “How do I know if it’s a good fit for my company or business?” Or, “How do I know if it’s a good use of our marketing budget?” Or, more recently, “How do I know...

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