June 24, 2020
What Will It Take to Get Shoppers Back Into Stores? Written by: Stephanie Bariatti, SMB Media Marketing Consultant Physical, brick-and-mortar stores are in a bad way right now. Although retail shopping is down in general, we have been seeing larger than expected growth in ecommerce due to the pandemic. Brands that can capitalize on new opportunities offered through digital and social shopping experiences should be in good shape. But is there any hope left for the brick-and-mortars? Especially...

June 11, 2020
Will Working From Home Be the New Normal? Written by: Stephanie Bariatti, SMB Media Marketing Consultant As many regions start to lift restrictions in an attempt to return to some kind of normalcy, it still seems that the workplace will never be the same. For many of us in the marketing/advertising industries, “the office” has always been a location outside of our homes. But the reality is we may never find ourselves sitting in a dreary cubicle again. Some are claiming that the office, as...

May 27, 2020
Audio Streaming Down During Pandemic, TV Viewership Up Written by: Stephanie Bariatti, SMB Media Marketing Consultant Add this one to the list of unexpected effects of the coronavirus pandemic… audio streaming and podcasts are on the decline. I suppose it’s not shocking due to the way our lifestyles have changed during lockdown, but it’s a little startling since this area was showing such strong growth before the virus. Just last year, eMarketer reported that podcast advertising revenues...

May 14, 2020
The Rise of TikTok Written by: Stephanie Bariatti, SMB Media Marketing Consultant Back in early March, I was planning on writing an article about the growing popularity of TikTok, but then the virus hit and I decided to delve into that instead. Now, I’m feeling compelled to circle back to that TikTok conversation because what we thought was impressive then is nothing compared to the explosion that is happening right now. Social media use as a whole is surging right now. It makes complete and...

April 30, 2020
What Effect is Coronavirus Having on Streaming Services? Written by: Stephanie Bariatti, SMB Media Marketing Consultant Once we were told to stay home, it was pretty obvious that streaming services would benefit from our lockdown. At our house, we’re still trying to diligently WFH and homeschool our children, but I’d be lying if I said Netflix, Disney Plus and HULU haven’t been seeing more action than the good ol’ pre-quarantine days. But, we’re not the only ones. Lots of folks are...

April 16, 2020
How the COVID Outbreak is Sparking the Development of New Technology Written by: Stephanie Bariatti, SMB Media Marketing Consultant They say innovation is born out of necessity. We can see this being played out in these trying times, right before our very eyes. The coronavirus pandemic has forced us to change so many things about our lives and culture so quickly. Everything from business, education, healthcare, politics and religion to simple, mundane everyday tasks (like using the bathroom,...

April 02, 2020
The Effects of Coronavirus on Travel and Tourism: How Will We Recover? Written by: Stephanie Bariatti, SMB Media Marketing Consultant The travel, tourism and hospitality industries have taken a massive blow due to the coronavirus outbreak. Will it be possible for these businesses to ever recover? How long will it take? Moreover, will we even want to travel, even when the threat of COVID-19 is low? There are more questions than answers at this point. The airlines, cruise lines, hotels,...

March 19, 2020
What Are Brands Doing to Help During the Coronavirus Pandemic? Written by: Stephanie Bariatti, SMB Media Marketing Consultant First and foremost, I just want to say that I hope everyone out there is staying safe and healthy. This is a stressful time for all of us in so many different ways, but I am choosing (aka trying my dang best) to remain patient, optimistic and hopeful for better days ahead. A lot has changed since I wrote last week. The situation with COVID-19 has drastically escalated. I...

March 12, 2020
The Effects of Coronavirus on Advertising: Brand Silence Written by: Stephanie Bariatti, SMB Media Marketing Consultant We all know the situation with coronavirus is changing by the day, by the hour even, but it has become clear that it’s effects will continue into the near future and possibly longer. Countless large-scale events have been cancelled, postponed or modified, including sporting events, religious gatherings, concerts, festivals and conferences. Schools are closing, workers are...

February 27, 2020
How to Keep Your Business Thriving During a Slow Season Written by: Stephanie Bariatti, SMB Media Marketing Consultant Nearly every business has a “slow season.” Maybe it’s the lazy days of summer. Maybe it’s the post-holiday slump. Or, maybe it’s around this current time of year – so close to spring, yet not close enough. No matter what time of year you struggle with, it doesn’t have to be a down time for your business. It is the perfect opportunity to reorganize, refocus and...

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