Posts tagged with "Adtech"



May 02, 2019
Will 5G Change the World? Written by: Stephanie Bariatti, SMB Media Consultant Will 5G internet connectivity change the world? The answer is most definitely. At the end of last year, some wireless companies announced their plans for 5G rollout. In fact, just this month, on April 3, Verizon became the first carrier in the world to put their new system online. Starting only in Chicago and Minneapolis, Verizon will eventually bring the services to some additional US cities, with other wireless...

April 25, 2019
How Programmatic Digital Out-of-Home has Rapidly Become the Fastest Growing Advertising Channel Written by: Aliana Heffernan, Marketing Associate at Vistar Media Digital out-of-home (DOOH) is an incredibly effective and powerful tool, no matter what goals you want to achieve with your marketing campaigns. In fact, programmatic DOOH offers the benefits of digital media - targeting, automation, measurement – with the added benefit of being able to reach consumers in the real world. Innovations...

February 21, 2019
Is that gold in them ’thar hills? Written by: Dayna Moon VP, Revenue & Client Services at MetaX Is that gold in them ’thar hills? Sadly this isn’t the opening to a celebrated Mark Twain novel but it is an honest and open commentary on blockchain and it’s place in our beloved world of adtech and digital advertising. But first, let’s take a step back in history to 1848, a time when thousands upon thousands of people took the road less traveled in search of prosperity, freedom and of...

January 10, 2019
Is Ad Blocking Really An Issue? Written by: Stefanie Beach, Founder & CEO It's no surprise that the use of ad blocking software has transformed the digital media landscape and the impact it has on publishers’ digital ad revenue. According to Business Insider, the industry has encountered a 30% increase in ad blocking usage from 2016 to 2017. That’s a big jump for just one year. The digital ad industry has been experiencing this threat for a while now. But it hasn't been until now that...

November 01, 2018
October 22, 2018 First Party Data....Is it Really the "Best Stuff?" Written by: Stefanie Beach - Founder & CEO SMB Media Consulting It's no secret that 1st party data is the most valuable asset. I am sure we have all heard "data is king!” So why is it that so few actually utilize it? First party data is all of the data points collected about specific users/consumers/visitors. A combination of all those data points and sources can and should be used to inform a company's understanding of...

October 23, 2018
PROG IO - In Review Written by: Stefanie Beach, Founder & CEO A week after the dust settled, as I review my notes and make new connections from the conference I realized that while our industry has come so far we are still very concerned with the same topics. Here is a quick recap of what I learned, what people care about and what we should expect for 2019 by attending Programmatic IO. Fraud & Blockchain - Fraud is still very much a "hot topic". Waste of ad dollars, lack of control and...

October 05, 2018
October 5, 2018 The Rise of Connected TV Written by: John Pedicino - CTV Consultant As shifts in consumer viewing habits continue, Connected TV (CTV) users account for approximately 182.6 million people in the US, over 55.5% of the population this year. US consumers have continued to embrace cord cutting, digital streaming services and adopt on-demand experiences of accessing content when, where and more specifically how they want. The popularity of Hulu, Sling TV, Roku, DirecTV Now and similar...