Posts tagged with "CTV"



October 05, 2018
October 5, 2018 The Rise of Connected TV Written by: John Pedicino - CTV Consultant As shifts in consumer viewing habits continue, Connected TV (CTV) users account for approximately 182.6 million people in the US, over 55.5% of the population this year. US consumers have continued to embrace cord cutting, digital streaming services and adopt on-demand experiences of accessing content when, where and more specifically how they want. The popularity of Hulu, Sling TV, Roku, DirecTV Now and similar...