Posts tagged with "GDPR"



February 13, 2020
No More Cookies in the Cookie Jar Written by: Stephanie Bariatti, SMB Media Marketing Consultant By now, everyone in the digital advertising industry has heard the news: Cookies are crumbling. In January, Google announced that is would remove third-party cookies from its Chrome browser. Over the next two years, Google will phase out all support for cookies, while developing new ways to address the “needs of users, publishers, and advertisers.” This move comes amid other big changes in the...

October 16, 2018
Effects of GDPR on the Global Marketplace Written by: Stephanie Bariatti, Programmatic Consultant Earlier this year, the European Union’s General Data Protection Regulation (GDPR) went into effect, radically changing the way data can legally be collected from European residents. As of May 25, 2018, it has become much more difficult for both EU and non-EU businesses to collect personal data online for use in a variety of industries. Chief among the impacted fields is digital advertising. The...