Posts tagged with "Millennials"



August 08, 2019
Cross Generational Marketing Written by: Stephanie Bariatti, SMB Media Marketing Consultant In today’s world people are living longer than ever. And at the other end of the spectrum, younger folks have more spending power at an earlier age. For marketers, this creates somewhat of a double-edged sword. On one hand, there are more potential customers out there. On the other hand, there are more generations present in the population, each with their own preferences and spending habits. Is there...

April 18, 2019
The Millennial Ad Influence Written by: Stefanie Beach, Founder & CEO of SMB Media Consulting It seems like every client we speak with these days is looking to "target a younger demographic," "appeal to millennials," or "reach young decision makers." Millennials are not only the target for so much digital content and online only products, but have also shifted the way these publishers and brands market and sell themselves. Adding new media types (like streaming audio, connected TV, mobile...

November 15, 2018
What You Need to Know About Marketing to Kids This Holiday Season Written by: Stephanie Bariatti, Programmatic Consultant Here we are again, heading full-throttle into the holiday season. Though it may not be the most wonderful time of the year for your personal wallet, it may be a great time for your business to capitalize on the biggest spending months of the year. And while holiday shopping lists include gifts for friends and family of all ages, it is undeniable that much of the hoopla is...