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There’s Alternative TV TOO?!
In the ever-evolving realm of advertising, change is the only constant. As marketers and advertisers scramble to navigate the shifting landscapes of media cons
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There’s Alternative TV TOO?!
Dive into the transformative world of Alternative TV (Alt-TV) currencies and the groundbreaking Prog-IO system—where the old meets the new in an explosion of innovation. Discover how this dynamic approach is rewriting the rules of advertising and why every marketer should be paying attention.
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Top 3 Reasons Brands Should Care About the Attention Economy
In today's digital world, attention has become a scarce and valuable resource, making effective advertising more challenging than ever. What must brands do to focus on capturing genuine attention? And what is the most effective way to break through to Gen Z? Check out this article by Thece to learn more.
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Should Your Small Business Start a TikTok Shop? Pros and Cons Explained
With its engaging short-form videos and massive user base, TikTok presents an enticing opportunity for businesses to reach new audiences. However, before diving headfirst into the world of TikTok shops, it's crucial to weigh the pros and cons. Let us know what you think!
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A Banned Beat: How a TikTok Ban Could Reshape Digital Advertising in the US
TikTok's rapid rise has made it a social media powerhouse, particularly for reaching Gen Z audiences. But what if the beat skips? With potential bans swirling, let's explore how a silenced TikTok could impact the world of digital advertising.
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How Google is Redefining Advertising
The traditional picture of a Madison Avenue agency, with suits and smoke-filled rooms, is fading faster than a click-through ad on dial-up. In its place, a new behemoth rises – the Google-powered advertising machine. But is Google just another ad giant, or is it reshaping the very landscape of how we reach consumers? What do you think?
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