Posts tagged with "advertising"



May 02, 2019
Will 5G Change the World? Written by: Stephanie Bariatti, SMB Media Consultant Will 5G internet connectivity change the world? The answer is most definitely. At the end of last year, some wireless companies announced their plans for 5G rollout. In fact, just this month, on April 3, Verizon became the first carrier in the world to put their new system online. Starting only in Chicago and Minneapolis, Verizon will eventually bring the services to some additional US cities, with other wireless...

April 25, 2019
How Programmatic Digital Out-of-Home has Rapidly Become the Fastest Growing Advertising Channel Written by: Aliana Heffernan, Marketing Associate at Vistar Media Digital out-of-home (DOOH) is an incredibly effective and powerful tool, no matter what goals you want to achieve with your marketing campaigns. In fact, programmatic DOOH offers the benefits of digital media - targeting, automation, measurement – with the added benefit of being able to reach consumers in the real world. Innovations...

April 04, 2019
Podcast Advertising – Listen Up Written by: Stephanie Bariatti, Consultant “Lend me your ears!” When the first podcasts debuted in 2005, who would have thought the format would grow into the juggernaut it is today? As of 2018, there were more than 525,000 active podcasts heard by 72 million people on a weekly basis. And these numbers continue to grow in 2019. Why Do We Listen? What makes podcasts so appealing and alluring to listeners? One can argue that it is simply more convenient, as...

February 21, 2019
Is that gold in them ’thar hills? Written by: Dayna Moon VP, Revenue & Client Services at MetaX Is that gold in them ’thar hills? Sadly this isn’t the opening to a celebrated Mark Twain novel but it is an honest and open commentary on blockchain and it’s place in our beloved world of adtech and digital advertising. But first, let’s take a step back in history to 1848, a time when thousands upon thousands of people took the road less traveled in search of prosperity, freedom and of...

January 16, 2019
The Direct to Consumer Craze Written by: Stefanie Beach, Founder & CEO The direct-to-consumer (DTC) model isn’t entirely new, but I feel like lately we’ve seen an increasing number of companies like Glossier, Casper, Dollar Shave Club and Everlane that skip the intermediate step of retail to deliver their products literally on their customers' doorsteps. While these brand names are widely recognizable they are still relatively small, with most making under $1 billion in annual sales,...

January 10, 2019
Is Ad Blocking Really An Issue? Written by: Stefanie Beach, Founder & CEO It's no surprise that the use of ad blocking software has transformed the digital media landscape and the impact it has on publishers’ digital ad revenue. According to Business Insider, the industry has encountered a 30% increase in ad blocking usage from 2016 to 2017. That’s a big jump for just one year. The digital ad industry has been experiencing this threat for a while now. But it hasn't been until now that...

November 01, 2018
October 22, 2018 First Party Data....Is it Really the "Best Stuff?" Written by: Stefanie Beach - Founder & CEO SMB Media Consulting It's no secret that 1st party data is the most valuable asset. I am sure we have all heard "data is king!” So why is it that so few actually utilize it? First party data is all of the data points collected about specific users/consumers/visitors. A combination of all those data points and sources can and should be used to inform a company's understanding of...