Posts tagged with "advertising"



Our Top Predictions for Digital Advertising and Marketing in 2021
January 14, 2021
Our Top Predictions for Digital Advertising and Marketing in 2021 Written by: Stephanie Bariatti, SMB Media Marketing Consultant

November 19, 2020
Advertising and Marketing Tips for the 2020 Holiday Season Written by: Stephanie Bariatti, SMB Media Marketing Consultant

May 27, 2020
Audio Streaming Down During Pandemic, TV Viewership Up Written by: Stephanie Bariatti, SMB Media Marketing Consultant Add this one to the list of unexpected effects of the coronavirus pandemic… audio streaming and podcasts are on the decline. I suppose it’s not shocking due to the way our lifestyles have changed during lockdown, but it’s a little startling since this area was showing such strong growth before the virus. Just last year, eMarketer reported that podcast advertising revenues...

May 14, 2020
The Rise of TikTok Written by: Stephanie Bariatti, SMB Media Marketing Consultant Back in early March, I was planning on writing an article about the growing popularity of TikTok, but then the virus hit and I decided to delve into that instead. Now, I’m feeling compelled to circle back to that TikTok conversation because what we thought was impressive then is nothing compared to the explosion that is happening right now. Social media use as a whole is surging right now. It makes complete and...

March 12, 2020
The Effects of Coronavirus on Advertising: Brand Silence Written by: Stephanie Bariatti, SMB Media Marketing Consultant We all know the situation with coronavirus is changing by the day, by the hour even, but it has become clear that it’s effects will continue into the near future and possibly longer. Countless large-scale events have been cancelled, postponed or modified, including sporting events, religious gatherings, concerts, festivals and conferences. Schools are closing, workers are...

May 02, 2019
Will 5G Change the World? Written by: Stephanie Bariatti, SMB Media Consultant Will 5G internet connectivity change the world? The answer is most definitely. At the end of last year, some wireless companies announced their plans for 5G rollout. In fact, just this month, on April 3, Verizon became the first carrier in the world to put their new system online. Starting only in Chicago and Minneapolis, Verizon will eventually bring the services to some additional US cities, with other wireless...

April 25, 2019
How Programmatic Digital Out-of-Home has Rapidly Become the Fastest Growing Advertising Channel Written by: Aliana Heffernan, Marketing Associate at Vistar Media Digital out-of-home (DOOH) is an incredibly effective and powerful tool, no matter what goals you want to achieve with your marketing campaigns. In fact, programmatic DOOH offers the benefits of digital media - targeting, automation, measurement – with the added benefit of being able to reach consumers in the real world. Innovations...

April 04, 2019
Podcast Advertising – Listen Up Written by: Stephanie Bariatti, Consultant “Lend me your ears!” When the first podcasts debuted in 2005, who would have thought the format would grow into the juggernaut it is today? As of 2018, there were more than 525,000 active podcasts heard by 72 million people on a weekly basis. And these numbers continue to grow in 2019. Why Do We Listen? What makes podcasts so appealing and alluring to listeners? One can argue that it is simply more convenient, as...

February 21, 2019
Is that gold in them ’thar hills? Written by: Dayna Moon VP, Revenue & Client Services at MetaX Is that gold in them ’thar hills? Sadly this isn’t the opening to a celebrated Mark Twain novel but it is an honest and open commentary on blockchain and it’s place in our beloved world of adtech and digital advertising. But first, let’s take a step back in history to 1848, a time when thousands upon thousands of people took the road less traveled in search of prosperity, freedom and of...

January 16, 2019
The Direct to Consumer Craze Written by: Stefanie Beach, Founder & CEO The direct-to-consumer (DTC) model isn’t entirely new, but I feel like lately we’ve seen an increasing number of companies like Glossier, Casper, Dollar Shave Club and Everlane that skip the intermediate step of retail to deliver their products literally on their customers' doorsteps. While these brand names are widely recognizable they are still relatively small, with most making under $1 billion in annual sales,...

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