Posts tagged with "advertising tactics"



April 18, 2019
The Millennial Ad Influence Written by: Stefanie Beach, Founder & CEO of SMB Media Consulting It seems like every client we speak with these days is looking to "target a younger demographic," "appeal to millennials," or "reach young decision makers." Millennials are not only the target for so much digital content and online only products, but have also shifted the way these publishers and brands market and sell themselves. Adding new media types (like streaming audio, connected TV, mobile...

November 07, 2018
Are you ready for the 2018 holiday season? Written by: Stefanie Beach - Founder & CEO SMB Media Consulting The 2018 holiday shopping season is upon us. Walk into any store and you will see decorations, deals, and holiday music already in full swing. It is said that shoppers typically shop in-store when they're researching large expensive items or when they need to look, feel, or interact with the product before purchase. Which means the majority of holiday shopping is taking place online...