Posts tagged with "amazon"



March 19, 2020
What Are Brands Doing to Help During the Coronavirus Pandemic? Written by: Stephanie Bariatti, SMB Media Marketing Consultant First and foremost, I just want to say that I hope everyone out there is staying safe and healthy. This is a stressful time for all of us in so many different ways, but I am choosing (aka trying my dang best) to remain patient, optimistic and hopeful for better days ahead. A lot has changed since I wrote last week. The situation with COVID-19 has drastically escalated. I...

February 20, 2020
Takeaways from the 2019 Holiday Shopping Season Written by: Stephanie Bariatti, SMB Media Marketing Consultant The 2019 holiday shopping season already seems like a distant memory. But, we promised we’d give you an update on all the facts and figures after the final data was in. So, here it is! Let’s start with the overall numbers. Total retail spending was up 3.7% from 2018 to $1.007 trillion, marking the first-ever trillion-dollar holiday season. It is encouraging to see this kind of...

August 29, 2019
What’s Happening With Amazon’s Advertising Business? Written by: Stephanie Bariatti, SMB Media Marketing Consultant Just when it seems like Amazon can’t get any bigger, the e-commerce giant finds a way to become even more profitable. Love it or hate it, there’s no denying Amazon’s power player status. In Q2, Amazon saw its revenue rise 20% year over year, to $63.4 billion. Most of this growth is due to the rollout of one-day shipping and subscription services. However, Amazon’s...