Blog
Read the latest
trends, tips, and thought leadership
Top 3 Reasons Brands Should Care About the Attention Economy
The idea of getting people’s attention through advertising is nothing new. In fact, you could say that advertising is the act of getting people’s attention
Read More
Top 3 Reasons Brands Should Care About the Attention Economy
In today's digital world, attention has become a scarce and valuable resource, making effective advertising more challenging than ever. What must brands do to focus on capturing genuine attention? And what is the most effective way to break through to Gen Z? Check out this article by Thece to learn more.
Read More
Should Your Small Business Start a TikTok Shop? Pros and Cons Explained
With its engaging short-form videos and massive user base, TikTok presents an enticing opportunity for businesses to reach new audiences. However, before diving headfirst into the world of TikTok shops, it's crucial to weigh the pros and cons. Let us know what you think!
Read More
A Banned Beat: How a TikTok Ban Could Reshape Digital Advertising in the US
TikTok's rapid rise has made it a social media powerhouse, particularly for reaching Gen Z audiences. But what if the beat skips? With potential bans swirling, let's explore how a silenced TikTok could impact the world of digital advertising.
Read More
How Google is Redefining Advertising
The traditional picture of a Madison Avenue agency, with suits and smoke-filled rooms, is fading faster than a click-through ad on dial-up. In its place, a new behemoth rises – the Google-powered advertising machine. But is Google just another ad giant, or is it reshaping the very landscape of how we reach consumers? What do you think?
Read More
Digital Media Job Cuts: A Paradox of Layoffs and Openings
The digital media industry, once a seemingly unshakeable force, has been grappling with a wave of layoffs in recent months. But is this a sign of the end of digital advertising as we know it, or simply a necessary adjustment in a rapidly evolving landscape? What are your thoughts?
Read More