July 29, 2021

2021 Holiday Preview Written by: Stephanie Bariatti, SMB Media Marketing Consultant

September 24, 2020

Why Is Social Listening More Valuable Than Ever? Written by: Stephanie Bariatti, SMB Media Marketing Consultant

August 06, 2020

E-commerce Skyrockets in 2020 Written by: Stephanie Bariatti, SMB Media Marketing Consultant

June 24, 2020

What Will It Take to Get Shoppers Back Into Stores? Written by: Stephanie Bariatti, SMB Media Marketing Consultant Physical, brick-and-mortar stores are in a bad way right now. Although retail shopping is down in general, we have been seeing larger than expected growth in ecommerce due to the pandemic. Brands that can capitalize on new opportunities offered through digital and social shopping experiences should be in good shape. But is there any hope left for the brick-and-mortars? Especially...

May 14, 2020

The Rise of TikTok Written by: Stephanie Bariatti, SMB Media Marketing Consultant Back in early March, I was planning on writing an article about the growing popularity of TikTok, but then the virus hit and I decided to delve into that instead. Now, I’m feeling compelled to circle back to that TikTok conversation because what we thought was impressive then is nothing compared to the explosion that is happening right now. Social media use as a whole is surging right now. It makes complete and...