Audio Streaming Down During Pandemic, TV Viewership Up Written by: Stephanie Bariatti, SMB Media Marketing Consultant Add this one to the list of unexpected effects of the coronavirus pandemic… audio streaming and podcasts are on the decline. I suppose it’s not shocking due to the way our lifestyles have changed during lockdown, but it’s a little startling since this area was showing such strong growth before the virus. Just last year, eMarketer reported that podcast advertising revenues...
What Effect is Coronavirus Having on Streaming Services? Written by: Stephanie Bariatti, SMB Media Marketing Consultant Once we were told to stay home, it was pretty obvious that streaming services would benefit from our lockdown. At our house, we’re still trying to diligently WFH and homeschool our children, but I’d be lying if I said Netflix, Disney Plus and HULU haven’t been seeing more action than the good ol’ pre-quarantine days. But, we’re not the only ones. Lots of folks are...
How the COVID Outbreak is Sparking the Development of New Technology Written by: Stephanie Bariatti, SMB Media Marketing Consultant They say innovation is born out of necessity. We can see this being played out in these trying times, right before our very eyes. The coronavirus pandemic has forced us to change so many things about our lives and culture so quickly. Everything from business, education, healthcare, politics and religion to simple, mundane everyday tasks (like using the bathroom,...