Posts tagged with "data"



January 16, 2019
The Direct to Consumer Craze Written by: Stefanie Beach, Founder & CEO The direct-to-consumer (DTC) model isn’t entirely new, but I feel like lately we’ve seen an increasing number of companies like Glossier, Casper, Dollar Shave Club and Everlane that skip the intermediate step of retail to deliver their products literally on their customers' doorsteps. While these brand names are widely recognizable they are still relatively small, with most making under $1 billion in annual sales,...

January 03, 2019
Control Over Personal Data Written by: Stefanie Beach, Founder & CEO According to a study conducted by Mobile Ecosystem Forum of 6,500 smartphone users worldwide ages 16 and older, just 27% of respondents felt they had some control over how their personal data is used by mobile apps and services. Another 36% of respondents felt they didn’t have a choice in how apps could use their data. Could this be the case or is it just a lack of understanding? Most users are unclear on where privacy...

November 01, 2018
October 22, 2018 First Party Data....Is it Really the "Best Stuff?" Written by: Stefanie Beach - Founder & CEO SMB Media Consulting It's no secret that 1st party data is the most valuable asset. I am sure we have all heard "data is king!” So why is it that so few actually utilize it? First party data is all of the data points collected about specific users/consumers/visitors. A combination of all those data points and sources can and should be used to inform a company's understanding of...

October 16, 2018
Effects of GDPR on the Global Marketplace Written by: Stephanie Bariatti, Programmatic Consultant Earlier this year, the European Union’s General Data Protection Regulation (GDPR) went into effect, radically changing the way data can legally be collected from European residents. As of May 25, 2018, it has become much more difficult for both EU and non-EU businesses to collect personal data online for use in a variety of industries. Chief among the impacted fields is digital advertising. The...