Posts tagged with "dmp"

What Is Programmatic Advertising?
April 20, 2021
What Is Programmatic Advertising? Written by: Stephanie Bariatti, SMB Media Marketing Consultant

November 01, 2018
October 22, 2018 First Party Data....Is it Really the "Best Stuff?" Written by: Stefanie Beach - Founder & CEO SMB Media Consulting It's no secret that 1st party data is the most valuable asset. I am sure we have all heard "data is king!” So why is it that so few actually utilize it? First party data is all of the data points collected about specific users/consumers/visitors. A combination of all those data points and sources can and should be used to inform a company's understanding of...