July 29, 2021
2021 Holiday Preview Written by: Stephanie Bariatti, SMB Media Marketing Consultant
December 10, 2020
How Big Businesses (Ahem, Amazon) Are Benefitting From The Pandemic Written by: Stephanie Bariatti, SMB Media Marketing Consultant
November 19, 2020
Advertising and Marketing Tips for the 2020 Holiday Season Written by: Stephanie Bariatti, SMB Media Marketing Consultant
November 05, 2020
Is Black Friday Finally Dead? Written by: Stephanie Bariatti, SMB Media Marketing Consultant
August 06, 2020
E-commerce Skyrockets in 2020 Written by: Stephanie Bariatti, SMB Media Marketing Consultant
June 24, 2020
What Will It Take to Get Shoppers Back Into Stores? Written by: Stephanie Bariatti, SMB Media Marketing Consultant Physical, brick-and-mortar stores are in a bad way right now. Although retail shopping is down in general, we have been seeing larger than expected growth in ecommerce due to the pandemic. Brands that can capitalize on new opportunities offered through digital and social shopping experiences should be in good shape. But is there any hope left for the brick-and-mortars? Especially...
February 20, 2020
Takeaways from the 2019 Holiday Shopping Season Written by: Stephanie Bariatti, SMB Media Marketing Consultant The 2019 holiday shopping season already seems like a distant memory. But, we promised we’d give you an update on all the facts and figures after the final data was in. So, here it is! Let’s start with the overall numbers. Total retail spending was up 3.7% from 2018 to $1.007 trillion, marking the first-ever trillion-dollar holiday season. It is encouraging to see this kind of...
March 28, 2019
Top Digital Retail Trends for 2019 Written by: Stephanie Bariatti, Consultant Coming off of a hot holiday season, the retail sector is looking to keep sales strong over the course of the year. Some common trends have emerged recently in the ways retailers are trying to reach their customers, mostly involving the use of mobile and new technologies – no surprise there. Whether you’re in the biz, or just a consumer, here are the top 4 trends to know about in 2019. Improved Tech The focus for...
February 28, 2019
What Can We Learn From Last Year’s Holiday Shopping Season? Written by: Stephanie Bariatti, Consultant With 2018’s holiday shopping season well in our rear-view mirror, it’s a good time to analyze how it all played out. I’m sure many businesses are already starting to construct holiday marketing plans; it’s never too early. So let’s take a look at the key takeaways and what we can learn from last year’s stats. Experts were right on the money when they predicted that the 2018...