Posts tagged with "emarketer"



August 20, 2020
Digital Out-of-Home Set to Rise in 2021 Written by: Stephanie Bariatti, SMB Media Marketing Consultant

July 23, 2020
Upfront Ad Spending to Decrease This Year Written by: Stephanie Bariatti, SMB Media Marketing Consultant

June 24, 2020
What Will It Take to Get Shoppers Back Into Stores? Written by: Stephanie Bariatti, SMB Media Marketing Consultant Physical, brick-and-mortar stores are in a bad way right now. Although retail shopping is down in general, we have been seeing larger than expected growth in ecommerce due to the pandemic. Brands that can capitalize on new opportunities offered through digital and social shopping experiences should be in good shape. But is there any hope left for the brick-and-mortars? Especially...

May 27, 2020
Audio Streaming Down During Pandemic, TV Viewership Up Written by: Stephanie Bariatti, SMB Media Marketing Consultant Add this one to the list of unexpected effects of the coronavirus pandemic… audio streaming and podcasts are on the decline. I suppose it’s not shocking due to the way our lifestyles have changed during lockdown, but it’s a little startling since this area was showing such strong growth before the virus. Just last year, eMarketer reported that podcast advertising revenues...

May 14, 2020
The Rise of TikTok Written by: Stephanie Bariatti, SMB Media Marketing Consultant Back in early March, I was planning on writing an article about the growing popularity of TikTok, but then the virus hit and I decided to delve into that instead. Now, I’m feeling compelled to circle back to that TikTok conversation because what we thought was impressive then is nothing compared to the explosion that is happening right now. Social media use as a whole is surging right now. It makes complete and...