Posts tagged with "firstpartydata"



Google Says Goodbye to Tracking
March 11, 2021
Google Says Goodbye to Tracking Written by: Stephanie Bariatti, SMB Media Marketing Consultant

February 13, 2020
No More Cookies in the Cookie Jar Written by: Stephanie Bariatti, SMB Media Marketing Consultant By now, everyone in the digital advertising industry has heard the news: Cookies are crumbling. In January, Google announced that is would remove third-party cookies from its Chrome browser. Over the next two years, Google will phase out all support for cookies, while developing new ways to address the “needs of users, publishers, and advertisers.” This move comes amid other big changes in the...

November 01, 2018
October 22, 2018 First Party Data....Is it Really the "Best Stuff?" Written by: Stefanie Beach - Founder & CEO SMB Media Consulting It's no secret that 1st party data is the most valuable asset. I am sure we have all heard "data is king!” So why is it that so few actually utilize it? First party data is all of the data points collected about specific users/consumers/visitors. A combination of all those data points and sources can and should be used to inform a company's understanding of...