Posts tagged with "influencers"



August 15, 2019
Who Are the Real Influencers and Why Do They Matter So Much? Written by: Stephanie Bariatti, SMB Media Marketing Consultant We are all hyper aware of the power of social media in the marketing world. However, with so much focus on celebrities and social influencers with mass followings, we may be losing sight of the real “influencers” on social media. The most important key to reaching your target audience may actually be family and friends. Many brands, both large and small, have been...

August 01, 2019
Influencer Marketing 101 Written by: Emily King, Sales Director, CLEVER As Influencer Marketing continues to grow exponentially with significant momentum, it is nearly inevitable for clients to think about it as an approach to their overall sales and marketing strategy. Before they begin, they usually have questions like, “How do I know if it’s a good fit for my company or business?” Or, “How do I know if it’s a good use of our marketing budget?” Or, more recently, “How do I know...

April 18, 2019
The Millennial Ad Influence Written by: Stefanie Beach, Founder & CEO of SMB Media Consulting It seems like every client we speak with these days is looking to "target a younger demographic," "appeal to millennials," or "reach young decision makers." Millennials are not only the target for so much digital content and online only products, but have also shifted the way these publishers and brands market and sell themselves. Adding new media types (like streaming audio, connected TV, mobile...

December 10, 2018
9 for '19: Digital Marketing Trends for the New Year Written by: Stephanie Bariatti, Programmatic Consultant We are well into December and 2018 will be gone in the blink of an eye. By now, many companies have their marketing strategies mapped out for the coming year. But, as you continue to refine your plans and move forward, here are 9 of the top trends that industry leaders and experts are flagging as hot topics for 2019. · Voice Search – This is, perhaps, the most talked about trend to...