Posts tagged with "marketing"



September 24, 2020
Why Is Social Listening More Valuable Than Ever? Written by: Stephanie Bariatti, SMB Media Marketing Consultant

May 27, 2020
Audio Streaming Down During Pandemic, TV Viewership Up Written by: Stephanie Bariatti, SMB Media Marketing Consultant Add this one to the list of unexpected effects of the coronavirus pandemic… audio streaming and podcasts are on the decline. I suppose it’s not shocking due to the way our lifestyles have changed during lockdown, but it’s a little startling since this area was showing such strong growth before the virus. Just last year, eMarketer reported that podcast advertising revenues...

May 14, 2020
The Rise of TikTok Written by: Stephanie Bariatti, SMB Media Marketing Consultant Back in early March, I was planning on writing an article about the growing popularity of TikTok, but then the virus hit and I decided to delve into that instead. Now, I’m feeling compelled to circle back to that TikTok conversation because what we thought was impressive then is nothing compared to the explosion that is happening right now. Social media use as a whole is surging right now. It makes complete and...

March 12, 2020
The Effects of Coronavirus on Advertising: Brand Silence Written by: Stephanie Bariatti, SMB Media Marketing Consultant We all know the situation with coronavirus is changing by the day, by the hour even, but it has become clear that it’s effects will continue into the near future and possibly longer. Countless large-scale events have been cancelled, postponed or modified, including sporting events, religious gatherings, concerts, festivals and conferences. Schools are closing, workers are...

February 27, 2020
How to Keep Your Business Thriving During a Slow Season Written by: Stephanie Bariatti, SMB Media Marketing Consultant Nearly every business has a “slow season.” Maybe it’s the lazy days of summer. Maybe it’s the post-holiday slump. Or, maybe it’s around this current time of year – so close to spring, yet not close enough. No matter what time of year you struggle with, it doesn’t have to be a down time for your business. It is the perfect opportunity to reorganize, refocus and...

February 06, 2020
Gotta Love These Valentine's Day Marketing Ideas Written by: Stephanie Bariatti, SMB Media Marketing Consultant I’ve always been a big fan of Valentine’s Day. I just think it’s sweet. Yes, I know there are lots of you who hate this day with every fiber of your being, and I get it. I really do. It can be totally over the top, mushy-gushy and quite frankly, gag-inducing. It can also make single people feel like they have no reason to take part in the festivities. And some of you might...