Posts tagged with "media tactics"



July 11, 2019
Top 5 Most Often Asked Programmatic Questions, Answered Written by: Stefanie Beach, Founder & CEO, SMB Media Consulting Being a consultancy we speak with all types of publishers and brands on a daily basis. Most of our prospects are medium size businesses and start-ups looking to drive revenue while maximizing their (often times small) marketing/media budget. Here are some of the most often asked questions to help better understand programmatic and if it is right for you: What is...

May 16, 2019
Programmatic Demystified Written by: Stefanie Beach, Founder & CEO, SMB Media Consulting If you are new to programmatic the most confusing part of getting started are all of the acronyms. Here is a quick down and dirty guide to help you navigate through all the jargon and better understand what you need/want to go live with a programmatic strategy: So what exactly is programmatic? Programmatic advertising is a term used in digital marketing that describes the fast-growing computer-based...

May 09, 2019
Summer Relevance Written by: Stefanie Beach, Founder & CEO, SMB Media Consulting The summer is quickly approaching and you are panicking on how to stay relevant and not see a drop in performance. Here are a few quick tactics to put into place and ensure you summer isn't a drag…. Review past trends - If you have been in business the last few years run a few reports and compare year over year by month. This will allow you to notice what partners work best for you, what your true seasonality...