Posts tagged with "monetization"



December 04, 2019
Part 2: Why Should You Care About Direct Reader Revenue? Written by: Celia Wu, COO of XeePay for News This is the second of a multi-part series on direct reader revenue and the news media. Part 2 In the first part of this series, “Why should you care about direct reader revenue?”, we looked at the current state of digital advertising and digital news. It is not a pretty picture for digital news, with the duopoly of Google and Facebook taking nearly half of all digital ad revenue globally,...

September 05, 2019
Why Should You Care About Direct Reader Revenue? Written by: Celia Wu, COO of XeePay for News This is the first of a multi-part series on direct reader revenue and the news media. This first part looks at the state of digital advertising for news publishers. Digital advertising continues to soar, overtaking non-digital advertising in 2017, per the Pew Research Center’s 2018 report. According to the Internet Advertising Bureau, digital advertising in the U.S. grew to $107.5 billion in 2018, up...