Posts tagged with "outsourcing"



September 17, 2018
Written by: Stephanie Bariatti, Programmatic Consultant PROGRAMMATIC. For those unfamiliar with this relatively new way of dispersing digital advertising, the prospect of trying to understand the ins and outs can be daunting. You hear there’s some kind of auction and something called an SSP and a DSP and a DMP and a slew of other acronyms that may make your head spin. If you’re not in the know, you might be left saying, “Huh???” SMB Media Consulting likes to define programmatic as “a...