September 24, 2020
Why Is Social Listening More Valuable Than Ever? Written by: Stephanie Bariatti, SMB Media Marketing Consultant
August 06, 2020
E-commerce Skyrockets in 2020 Written by: Stephanie Bariatti, SMB Media Marketing Consultant
June 11, 2020
Will Working From Home Be the New Normal? Written by: Stephanie Bariatti, SMB Media Marketing Consultant As many regions start to lift restrictions in an attempt to return to some kind of normalcy, it still seems that the workplace will never be the same. For many of us in the marketing/advertising industries, “the office” has always been a location outside of our homes. But the reality is we may never find ourselves sitting in a dreary cubicle again. Some are claiming that the office, as...
May 27, 2020
Audio Streaming Down During Pandemic, TV Viewership Up Written by: Stephanie Bariatti, SMB Media Marketing Consultant Add this one to the list of unexpected effects of the coronavirus pandemic… audio streaming and podcasts are on the decline. I suppose it’s not shocking due to the way our lifestyles have changed during lockdown, but it’s a little startling since this area was showing such strong growth before the virus. Just last year, eMarketer reported that podcast advertising revenues...
May 14, 2020
The Rise of TikTok Written by: Stephanie Bariatti, SMB Media Marketing Consultant Back in early March, I was planning on writing an article about the growing popularity of TikTok, but then the virus hit and I decided to delve into that instead. Now, I’m feeling compelled to circle back to that TikTok conversation because what we thought was impressive then is nothing compared to the explosion that is happening right now. Social media use as a whole is surging right now. It makes complete and...
April 16, 2020
How the COVID Outbreak is Sparking the Development of New Technology Written by: Stephanie Bariatti, SMB Media Marketing Consultant They say innovation is born out of necessity. We can see this being played out in these trying times, right before our very eyes. The coronavirus pandemic has forced us to change so many things about our lives and culture so quickly. Everything from business, education, healthcare, politics and religion to simple, mundane everyday tasks (like using the bathroom,...
March 19, 2020
What Are Brands Doing to Help During the Coronavirus Pandemic? Written by: Stephanie Bariatti, SMB Media Marketing Consultant First and foremost, I just want to say that I hope everyone out there is staying safe and healthy. This is a stressful time for all of us in so many different ways, but I am choosing (aka trying my dang best) to remain patient, optimistic and hopeful for better days ahead. A lot has changed since I wrote last week. The situation with COVID-19 has drastically escalated. I...
March 12, 2020
The Effects of Coronavirus on Advertising: Brand Silence Written by: Stephanie Bariatti, SMB Media Marketing Consultant We all know the situation with coronavirus is changing by the day, by the hour even, but it has become clear that it’s effects will continue into the near future and possibly longer. Countless large-scale events have been cancelled, postponed or modified, including sporting events, religious gatherings, concerts, festivals and conferences. Schools are closing, workers are...