Will Working From Home Be the New Normal? Written by: Stephanie Bariatti, SMB Media Marketing Consultant As many regions start to lift restrictions in an attempt to return to some kind of normalcy, it still seems that the workplace will never be the same. For many of us in the marketing/advertising industries, “the office” has always been a location outside of our homes. But the reality is we may never find ourselves sitting in a dreary cubicle again. Some are claiming that the office, as...
Audio Streaming Down During Pandemic, TV Viewership Up Written by: Stephanie Bariatti, SMB Media Marketing Consultant Add this one to the list of unexpected effects of the coronavirus pandemic… audio streaming and podcasts are on the decline. I suppose it’s not shocking due to the way our lifestyles have changed during lockdown, but it’s a little startling since this area was showing such strong growth before the virus. Just last year, eMarketer reported that podcast advertising revenues...