Posts tagged with "podcast"



May 27, 2020
Audio Streaming Down During Pandemic, TV Viewership Up Written by: Stephanie Bariatti, SMB Media Marketing Consultant Add this one to the list of unexpected effects of the coronavirus pandemic… audio streaming and podcasts are on the decline. I suppose it’s not shocking due to the way our lifestyles have changed during lockdown, but it’s a little startling since this area was showing such strong growth before the virus. Just last year, eMarketer reported that podcast advertising revenues...

April 04, 2019
Podcast Advertising – Listen Up Written by: Stephanie Bariatti, Consultant “Lend me your ears!” When the first podcasts debuted in 2005, who would have thought the format would grow into the juggernaut it is today? As of 2018, there were more than 525,000 active podcasts heard by 72 million people on a weekly basis. And these numbers continue to grow in 2019. Why Do We Listen? What makes podcasts so appealing and alluring to listeners? One can argue that it is simply more convenient, as...