Posts tagged with "privacy"



April 16, 2020
How the COVID Outbreak is Sparking the Development of New Technology Written by: Stephanie Bariatti, SMB Media Marketing Consultant They say innovation is born out of necessity. We can see this being played out in these trying times, right before our very eyes. The coronavirus pandemic has forced us to change so many things about our lives and culture so quickly. Everything from business, education, healthcare, politics and religion to simple, mundane everyday tasks (like using the bathroom,...

February 13, 2020
No More Cookies in the Cookie Jar Written by: Stephanie Bariatti, SMB Media Marketing Consultant By now, everyone in the digital advertising industry has heard the news: Cookies are crumbling. In January, Google announced that is would remove third-party cookies from its Chrome browser. Over the next two years, Google will phase out all support for cookies, while developing new ways to address the “needs of users, publishers, and advertisers.” This move comes amid other big changes in the...

July 25, 2019
How “Sign In With Apple” Will Disrupt the Marketing World Written by: Stephanie Bariatti, SMB Media Marketing Consultant At Apple’s annual developer’s meeting, WWDC, in early June, the company announced plans to introduce a new feature that will allow users to sign in to apps and websites while protecting their privacy. “Sign In With Apple” will be part of iOS13, available in the fall, and can be used on the iPhone, Mac, Apple Watch and iPad. It promises to offer more security than...

January 03, 2019
Control Over Personal Data Written by: Stefanie Beach, Founder & CEO According to a study conducted by Mobile Ecosystem Forum of 6,500 smartphone users worldwide ages 16 and older, just 27% of respondents felt they had some control over how their personal data is used by mobile apps and services. Another 36% of respondents felt they didn’t have a choice in how apps could use their data. Could this be the case or is it just a lack of understanding? Most users are unclear on where privacy...

December 10, 2018
9 for '19: Digital Marketing Trends for the New Year Written by: Stephanie Bariatti, Programmatic Consultant We are well into December and 2018 will be gone in the blink of an eye. By now, many companies have their marketing strategies mapped out for the coming year. But, as you continue to refine your plans and move forward, here are 9 of the top trends that industry leaders and experts are flagging as hot topics for 2019. · Voice Search – This is, perhaps, the most talked about trend to...

October 16, 2018
Effects of GDPR on the Global Marketplace Written by: Stephanie Bariatti, Programmatic Consultant Earlier this year, the European Union’s General Data Protection Regulation (GDPR) went into effect, radically changing the way data can legally be collected from European residents. As of May 25, 2018, it has become much more difficult for both EU and non-EU businesses to collect personal data online for use in a variety of industries. Chief among the impacted fields is digital advertising. The...