Posts tagged with "sales team"



April 11, 2019
Turning the Programmatic Corner: Compensating Direct Sellers on Programmatic Deals Written by: Sharon Park - President of Sage Digital Marketing A major advertiser just booked a $100K homepage inventory takeover + $10K additional to run audience targeting across all of your brand-safe inventory. This is both a reservation and programmatic buy and the deal size increased by 10% because the seller was clever enough to offer it as a bundle to match the buyer’s needs. But the execution will...