Posts tagged with "shopping"



July 09, 2020
What Will Back to School Shopping Look Like This Year? Written by: Stephanie Bariatti, SMB Media Marketing Consultant

June 24, 2020
What Will It Take to Get Shoppers Back Into Stores? Written by: Stephanie Bariatti, SMB Media Marketing Consultant Physical, brick-and-mortar stores are in a bad way right now. Although retail shopping is down in general, we have been seeing larger than expected growth in ecommerce due to the pandemic. Brands that can capitalize on new opportunities offered through digital and social shopping experiences should be in good shape. But is there any hope left for the brick-and-mortars? Especially...

February 20, 2020
Takeaways from the 2019 Holiday Shopping Season Written by: Stephanie Bariatti, SMB Media Marketing Consultant The 2019 holiday shopping season already seems like a distant memory. But, we promised we’d give you an update on all the facts and figures after the final data was in. So, here it is! Let’s start with the overall numbers. Total retail spending was up 3.7% from 2018 to $1.007 trillion, marking the first-ever trillion-dollar holiday season. It is encouraging to see this kind of...

June 20, 2019
What Your Business Needs to Know to Ace the Back to School Shopping Season Written by: Stephanie Bariatti, SMB Media Marketing Consultant Students across the country are jumping for joy as the current school year comes to a close, but for marketers, school is most definitely not out for summer. It’s hard to believe, but in just a few short weeks, the back to school shopping season will be in full swing. It is the longest and second biggest shopping season of the year, spanning from June to...

March 28, 2019
Top Digital Retail Trends for 2019 Written by: Stephanie Bariatti, Consultant Coming off of a hot holiday season, the retail sector is looking to keep sales strong over the course of the year. Some common trends have emerged recently in the ways retailers are trying to reach their customers, mostly involving the use of mobile and new technologies – no surprise there. Whether you’re in the biz, or just a consumer, here are the top 4 trends to know about in 2019. Improved Tech The focus for...

February 28, 2019
What Can We Learn From Last Year’s Holiday Shopping Season? Written by: Stephanie Bariatti, Consultant With 2018’s holiday shopping season well in our rear-view mirror, it’s a good time to analyze how it all played out. I’m sure many businesses are already starting to construct holiday marketing plans; it’s never too early. So let’s take a look at the key takeaways and what we can learn from last year’s stats. Experts were right on the money when they predicted that the 2018...