Posts tagged with "spending power"



October 30, 2019
Political Advertising Strategies Written by: Stephanie Bariatti, SMB Media Marketing Consultant In our previous blog article, we spoke about the massive amount of ad spending predicted for the 2020 elections. Experts are guessing that more money will be spent on these campaigns than ever before. This week, we take a look at the best strategies political marketers should and could be using to turn their dollars into votes. Though research shows that traditional advertising, like broadcast TV and...

October 17, 2019
Record-Breaking Spending Expected for 2020 Elections Written by: Stephanie Bariatti, SMB Media Marketing Consultant 2019 may be somewhat of an off-year for elections, but 2020 is shaping up to feature one of the most hotly contested Presidential races in US history. Fierce competition is also expected in several states’ gubernatorial, senatorial and congressional races. The world of politics is going to be buzzing, starting with the Democratic primaries in the first half of the year. And what...

August 08, 2019
Cross Generational Marketing Written by: Stephanie Bariatti, SMB Media Marketing Consultant In today’s world people are living longer than ever. And at the other end of the spectrum, younger folks have more spending power at an earlier age. For marketers, this creates somewhat of a double-edged sword. On one hand, there are more potential customers out there. On the other hand, there are more generations present in the population, each with their own preferences and spending habits. Is there...