Posts tagged with "strategy"



January 16, 2020
3 Trends to Watch in 2020 Written by: Stephanie Bariatti, SMB Media Marketing Consultant It seems like just yesterday that we were making our predictions for digital advertising in 2019. Yet, a whole year has passed and here we are again, trying to figure out what areas we should focus on for the new year. Many of the trends that we spoke about last year are still hot and continuing to grow. And we hear about them a lot. These include voice search, video, AI, influencers and privacy concerns....

January 09, 2020
How to Keep Your Heath & Wellness Brand Fit in the New Year? Written by: Stephanie Bariatti, SMB Media Marketing Consultant It’s January, which means you may have to circle your gym parking lot a few times before a spot opens up. And that salad place that you hit up for lunch everyday? The line is practically out the door. With the start of the New Year (and new decade!), resolutions are flying, with people swearing they are going to eat better, get more sleep and finally get rid of those...

December 23, 2019
Tips to Get Last Minute Shoppers in Your Store Written by: Stephanie Bariatti, SMB Media Marketing Consultant It always happens so quickly, but here we are again, flying into the end of December. With mere days left in the holiday shopping season, what can retailers do to get those last-minute shoppers into their stores? Here are 3 easy tips to keep in mind for the final rush. 1. Studies have shown that 70% of shoppers say they still have shopping to do in the last week before Christmas. I...

December 20, 2019
Big News For Rubicon & Telaria! Written by: Stephanie Bariatti, SMB Media Marketing Consultant Big news was announced yesterday in the ad tech world. Publicly traded companies Rubicon Project and Telaria announced an agreement to merge in a stock-for-stock deal that would position them as the largest independent sell-side platform in the industry. Rubicon Project offers technology to automate buying and selling ads online, while Telaria is a software platform for managing video advertising....

December 11, 2019
Black Friday/Cyber Week Recap Written by: Stephanie Bariatti, SMB Media Marketing Consultant Just before the kick-off on Thanksgiving, we wrote about the big, bold predictions experts were making about this year’s holiday shopping season. We were seeing estimates reaching $1 trillion for the first time ever. And ecommerce spending was expected to rise 13.2% to $135.35 billion. Now that the dust has settled on Black Friday and Cyber Week and we are halfway through the season, let’s check in...

December 04, 2019
Part 2: Why Should You Care About Direct Reader Revenue? Written by: Celia Wu, COO of XeePay for News This is the second of a multi-part series on direct reader revenue and the news media. Part 2 In the first part of this series, “Why should you care about direct reader revenue?”, we looked at the current state of digital advertising and digital news. It is not a pretty picture for digital news, with the duopoly of Google and Facebook taking nearly half of all digital ad revenue globally,...

November 21, 2019
3 Things to Know About the Holiday Shopping Season Written by: Stephanie Bariatti, SMB Media Marketing Consultant Though we’ve yet to celebrate Thanksgiving, I think it’s fair to say that the holiday shopping season is already in full swing. Retailers were stocking their shelves with holiday items even before Halloween was over. Traditionally, the timeframe before Thanksgiving and Christmas is thought of as the “holiday season.” With Thanksgiving falling late on November 28th this year,...

October 30, 2019
Political Advertising Strategies Written by: Stephanie Bariatti, SMB Media Marketing Consultant In our previous blog article, we spoke about the massive amount of ad spending predicted for the 2020 elections. Experts are guessing that more money will be spent on these campaigns than ever before. This week, we take a look at the best strategies political marketers should and could be using to turn their dollars into votes. Though research shows that traditional advertising, like broadcast TV and...

September 05, 2019
Why Should You Care About Direct Reader Revenue? Written by: Celia Wu, COO of XeePay for News This is the first of a multi-part series on direct reader revenue and the news media. This first part looks at the state of digital advertising for news publishers. Digital advertising continues to soar, overtaking non-digital advertising in 2017, per the Pew Research Center’s 2018 report. According to the Internet Advertising Bureau, digital advertising in the U.S. grew to $107.5 billion in 2018, up...

August 01, 2019
Influencer Marketing 101 Written by: Emily King, Sales Director, CLEVER As Influencer Marketing continues to grow exponentially with significant momentum, it is nearly inevitable for clients to think about it as an approach to their overall sales and marketing strategy. Before they begin, they usually have questions like, “How do I know if it’s a good fit for my company or business?” Or, “How do I know if it’s a good use of our marketing budget?” Or, more recently, “How do I know...

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