Posts tagged with "terminology"



May 16, 2019
Programmatic Demystified Written by: Stefanie Beach, Founder & CEO, SMB Media Consulting If you are new to programmatic the most confusing part of getting started are all of the acronyms. Here is a quick down and dirty guide to help you navigate through all the jargon and better understand what you need/want to go live with a programmatic strategy: So what exactly is programmatic? Programmatic advertising is a term used in digital marketing that describes the fast-growing computer-based...